Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular build requirements.Incredibly accommodating with our build.
— Tim Zafir

Sanity CMS development shaped around your content

Structured content models and editorial tools that reflect how your team actually creates, reviews, and publishes.

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A clear content scope, CMS architecture, and timeline — no obligation.

★★★★★ 5.0 on Google See reviews

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Phantm
  • Southside Engineering

A content system designed for the people using it

We turn Sanity into a purposeful editorial workspace, modelling content around the business and delivering it cleanly to websites, applications, and other channels.

  • Editors: clearer fields, guidance, previews, and workflows
  • Developers: typed content and predictable queries
  • Businesses: reusable content that is not trapped in page layouts
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How we build with Sanity

  1. Audit the content

    We learn what exists, how it is produced, who owns it, and where it needs to go.

    • Content inventory
    • Editor interviews
    • Workflow mapping

  2. Model the system

    We define schemas, relationships, validation, roles, and migration rules.

    • Content architecture
    • Studio plan
    • Migration mapping

  3. Build and migrate

    We configure Studio, connect the front end, and move validated content.

    • Schema development
    • Preview integration
    • Content migration

  4. Train and launch

    We test editorial journeys, document the model, train the team, and release.

    • Editorial QA
    • Documentation
    • Training and support

Selected Pinecone Agency work

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Sanity CMS development FAQs

Questions about CMS fit, content modelling, migrations, previews, front ends, cost, and ownership.

Still have a question?

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Fit & planning

Is Sanity the right CMS for our website?

Sanity is a strong fit when content needs custom structure, relationships, reusable modules, multiple destinations, or an editorial experience tailored to the team. A simpler website may not need that flexibility.

How much does Sanity development cost?

Cost depends on content complexity, custom Studio work, preview requirements, migration volume, user roles, integrations, and the website or application consuming the content.

Build & integration

Can you migrate our existing CMS content to Sanity?

Yes. We audit and map the existing content before writing migration tooling, then validate documents, relationships, assets, URLs, metadata, and editorial workflows.

What front ends can you connect to Sanity?

We commonly connect Sanity to Astro and Next.js, but its APIs can serve other suitable websites and applications. The choice depends on the experience, rendering, preview, and hosting requirements.

Launch & ownership

Can editors preview changes before publishing?

Yes. We can configure draft previews and visual editing where the chosen front end and workflow support them, then train editors on the finished publishing process.

Will we control the Sanity project and content?

Yes. Your organisation owns the production project, datasets, schemas, source code, and access, with exportable structured content and a documented handover.

Let’s build a better content system.

Show us how content works today. We’ll assess whether Sanity fits and map an editorial experience your team can rely on.

Book a discovery call

30-minute call · no obligation

Sanity development services

Content strategy, schema design, custom Studio configuration, migrations, visual editing, integrations, and ongoing CMS improvement.

Content modelling

  • Reusable structured content
  • Clear validation and guidance

Custom Sanity Studio

  • Purposeful desk structure
  • Custom inputs and previews

Visual editing

  • Draft preview workflows
  • In-context editing

CMS migrations

  • Content mapping and scripts
  • Asset and relationship validation

Website integrations

  • Typed queries and rendering
  • Preview and deployment hooks

Sanity support

  • Schema and Studio improvements
  • Publishing support

What every Sanity project includes

  • Fit and requirements

    Who publishes, what they publish, and which channels consume it, agreed before schema work begins.

  • Content modelling

    Documents, references, and reusable blocks modelled around the business rather than around one page layout.

  • Editorial experience

    Custom inputs, validation, and working previews, so the studio matches how the team actually writes.

  • Roles and permissions

    Editor roles, dataset access, and publishing rights configured for the people who will use them.

  • Delivery and performance

    Queries shaped for the front end, with image transforms and caching handled before the browser sees them.

  • Quality assurance

    Schemas, validation, and previews tested with real content, including the awkward and half-finished cases.

  • Editor documentation

    Written for editors: how to draft, preview, publish, and undo a mistake.

  • Launch and handover

    Studio deployment, dataset access, API tokens, and project ownership transferred to you.

  • The exact scope and responsibilities are agreed before work starts.

    Book a discovery call

Why choose Pinecone Agency for Sanity

We design and build the websites and software ambitious businesses run on — made for measurable growth, shaped around the way you work, refined in every detail, and entirely yours to keep.

  • The platform follows the problem

    We recommend Sanity when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    You own the finished work, with documentation and ongoing support available when you need it.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • The platform follows the problem

    We recommend Sanity when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    You own the finished work, with documentation and ongoing support available when you need it.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30 minutes, no obligation
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us: real projects, real results

5.0 18 Google reviews
  • ★★★★★

    Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →
  • ★★★★★

    Pinecone Agency redesigned and rebuilt our website at a critical juncture for our business, delivering outstanding results that were fantastic value for money. They exceeded our expectations with their incredible attention to detail, technical expertise, and seamless processes. The entire experience was enjoyable, and the team was responsive, knowledgeable, and professional throughout. The SEO results are already being felt, and the site is easy to update and add content to. We couldn’t be happier with the final product and highly recommend Pinecone to anyone, especially businesses starting out or in the early stages. They’ll give you everything you need to establish your business.

    Matt Kendall Phantm
    View the Phantm case study →
  • ★★★★★

    We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant
  • ★★★★★

    Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →
  • ★★★★★

    We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard’s professionalism and reliability made the entire experience seamless, and we’re thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship
  • ★★★★★

    Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
  • ★★★★★

    I’m a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I’d have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn’t recommend him enough. He’s a keeper, for sure.

    Dean Friske Friske
  • ★★★★★

    Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard’s attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security
  • ★★★★★

    Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch
  • ★★★★★

    Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch
  • ★★★★★

    I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we’re now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →
  • ★★★★★

    I have been running a hair salon in Portishead, UK for the past 5 years and I can’t say enough about how much my experience with Pinecone Agency has enhanced that. They designed an all-new website to better showcase what we do here at ABHairDesign and we are thrilled not only with its appearance but because it’s generated plenty more business as well. Since working together on this project several months ago, our inquiries from clients who found us through Google searches or local advertising channels saw a massive increase. I highly recommend them!

    Amelia Burles ABHairDesign
  • ★★★★★

    We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists

Our technologies

Platforms, frameworks and tools we use to build the right solution.