Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular build requirements.Incredibly accommodating with our build.
— Tim Zafir

MELBOURNE WEB DESIGN &
AI DEVELOPMENT AGENCY

Websites that convert.
AI systems that save time.

Win more customers and reclaim your time, with high-performing websites, AI-powered software and automations built for growth.

  • Patio cover specialist website shown on a laptop
  • Automation platform website shown on an iMac
  • Southside Engineering CNC machining website shown on a laptop
  • Nealon insulation website shown on an iMac
  • Humdrum website shown on a laptop
  • Forget Me Not learning website shown on a desktop monitor
  • Phantm packaging analysis website shown on a laptop

Nealon Insulation

$4.6M in deals

View case study

Pinecone Agency Reviews

See what our clients say about working with us — real projects, real results

5.0 15 Google reviews
  • ★★★★★

    Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →
  • ★★★★★

    Pinecone Agency redesigned and rebuilt our website at a critical juncture for our business, delivering outstanding results that were fantastic value for money. They exceeded our expectations with their incredible attention to detail, technical expertise, and seamless processes. The entire experience was enjoyable, and the team was responsive, knowledgeable, and professional throughout. The SEO results are already being felt, and the site is easy to update and add content to. We couldn't be happier with the final product and highly recommend Pinecone to anyone, especially businesses starting out or in the early stages. They'll give you everything you need to establish your business.

    Matt Kendall Phantm
    View the Phantm case study →
  • ★★★★★

    We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant
  • ★★★★★

    Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →
  • ★★★★★

    We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard's professionalism and reliability made the entire experience seamless, and we're thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship
  • ★★★★★

    Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
  • ★★★★★

    I'm a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I'd have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn't recommend him enough. He's a keeper, for sure.

    Dean Friske Friske
  • ★★★★★

    Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard's attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security
  • ★★★★★

    Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch
  • ★★★★★

    Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch
  • ★★★★★

    I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we're now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →
  • ★★★★★

    I have been running a hair salon in Portishead, UK for the past 5 years and I can't say enough about how much my experience with Pinecone Agency has enhanced that. They designed an all-new website to better showcase what we do here at ABHairDesign and we are thrilled not only with its appearance but because it's generated plenty more business as well. Since working together on this project several months ago, our inquiries from clients who found us through Google searches or local advertising channels saw a massive increase. I highly recommend them!

    Amelia Burles ABHairDesign
  • ★★★★★

    We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists

Trusted by growth-focused teams

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Phantm
  • Southside Engineering

Creating digital experiences for brands

Whether you're launching, scaling, or rebranding, we craft web experiences that move your business forward. Trusted by founders, marketers, and growing teams who need websites that do more than just look good.

Web Design

We help you define, position, and visualise your brand, so your digital presence builds trust, tells your story, and stands out.

  • Marketing websites
  • Landing pages
  • Company websites

Web Development

Custom-built in Figma and Webflow. No shortcuts, no recycled layouts — just clean code that converts visitors.

  • Marketing websites
  • Brand sites
  • Redesigns
  • SaaS platforms
  • Internal tools

AI Systems & Automations

We help businesses integrate AI into their operations with custom strategy, tools, and automation that save time and scale.

  • AI Strategy & Integration
  • Custom AI Tools
  • AI Agents & Automations

E-commerce Solutions

We build custom online stores that sell more, optimised for performance, user experience, and growth, all from Shopify.

  • DTC stores
  • Wholesale platforms
  • Subscription memberships

App Development

We turn complex ideas into seamless platforms with custom web development built around your workflows, users, and goals.

  • SaaS Platforms
  • Internal Tools
  • Internal CRMs

SEO & Digital Growth

We create tailored SEO and digital growth systems that drive qualified traffic, improve rankings, and fuel long-term growth.

  • Technical SEO
  • Content & Page SEO
  • SEO Strategy & Growth

Let’s build something that works for your business

High-performing websites, AI-powered software, and automations — built to scale and evolve with your business.

Book a discovery call

30-minute call · no obligation

Why businesses keep choosing us

We design and build the websites and software ambitious businesses run on — made for measurable growth, shaped around the way you work, refined in every detail, and entirely yours to keep.

  • Growth you can measure

    We’re measured on outcomes, not output — like 45× more leads or $4.6M in new deals for the businesses we build.

  • Built around your business

    Designed from scratch around your goals and the way your business works — never a one-size-fits-all build.

  • Quality in every detail

    Fast, clear, and refined — we sweat the craft most other agencies skip, in everything we deliver.

  • Total ownership, no lock-in

    You own the code, the content, and every account — stay because it works, never because you’re stuck.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google
  • Growth you can measure

    We’re measured on outcomes, not output — like 45× more leads or $4.6M in new deals for the businesses we build.

  • Built around your business

    Designed from scratch around your goals and the way your business works — never a one-size-fits-all build.

  • Quality in every detail

    Fast, clear, and refined — we sweat the craft most other agencies skip, in everything we deliver.

  • Total ownership, no lock-in

    You own the code, the content, and every account — stay because it works, never because you’re stuck.

Frequently asked questions

Straight answers to the questions we hear most — cost, timelines, and how it all works.

Still have a question?

Book a discovery call
How much does a project cost?

There's no rate card — every project is scoped and priced individually, based on what you're building and how much strategy, design, and engineering it needs. After a discovery call you'll get a clear estimate on cost and timeline before anything kicks off. We also offer monthly subscription plans for ongoing work.

How long does a project take?

It depends on scope. A focused website can be live in a few weeks; larger platforms and custom builds run a couple of months or more. Either way, you'll get a realistic timeline with milestones up front — and you'll always know exactly where things stand.

How does the process work?

It starts with a discovery call — we dig into your goals, your market, and what success looks like. From there it's strategy, design, build, launch: you see progress at every step, and you always have one point of contact who knows your project inside out.

Can you build custom software and AI tools?

Yes — software is core to what we do, not a sideline. We design and build custom web apps, internal tools, integrations, and AI automations, with the same strategy-led approach we bring to websites. If it makes your business run faster or smarter, we build it — and if AI won't genuinely save you time or money, we'll tell you straight.

Will redesigning my site hurt my SEO?

Not when it's done properly. We map and redirect every URL, carry over your metadata and site structure, and monitor rankings through launch. Done right, a rebuild often improves rankings — speed and clean structure are things Google rewards.

Can I update the site myself after launch?

Yes — every build comes with a content setup your team can actually use, so day-to-day changes never need a developer. Prefer it handled? A monthly plan takes updates off your plate entirely. Either way, it's your site — you're never locked out.

What happens after launch?

As much or as little as you like. Optional monthly plans cover ongoing SEO, maintenance, and improvements — keeping your site fast, secure, and moving forward. There's no obligation, but most clients who start with one project stay for the long run — and by then we're already across your whole setup.

Do you only work with businesses in Melbourne?

We're Melbourne-based, not Melbourne-bound — we work with clients all over the world. From Australia to the US, the UK, and beyond, everything runs smoothly over email and video, so wherever you are, you get the same process and the same results.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30 minutes, no obligation
  • Honest advice on where we can help
  • A clear sense of your next steps