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Designing an NDIS Website That Translates Human-First Disability Support Into a Human-First Digital Experience
Humdrum is a registered NDIS provider in Western Australia helping people with disabilities access support services on their own terms. Their platform is built around flexibility and independence. Their website needed to match that. We redesigned it from the ground up: a distinctive visual identity, four clearly separated user journeys, and a fully automated pricing and content system.
What the Client Says
Richard and the crew from Pinecone Agency, were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.
— Tim Zafir • Humdrum • Western Australia
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The Challenge
Humdrum's original website had real personality — it stood out from the sea of beige, corporate NDIS providers. It felt like Humdrum. But everything under the hood needed fixing. The site was slow, not properly responsive, had no SEO foundation, and maintaining it was a drain. As the business grew, manual pricing updates every time NDIS rates changed became unsustainable. The four different audiences — Participants, Support Workers, Therapists, and Co-Residents — all arrived at the same page with no clear path forward.
Humdrum wanted it rebuilt properly without turning it into an endless internal project.
The brief was simple: keep what makes Humdrum Humdrum. Fix everything else.
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The Approach
The strategic challenge was clarity. Humdrum serves four different user types from one platform — Participants, Support Workers, Therapists, and Co-Residents. Each group has different goals, questions, and hesitations. The site needed to guide each of them without confusion. We structured the content architecture and navigation to give each user group a clear entry point and a journey designed specifically for their needs.
Humdrum has a distinctive aesthetic built around irregularity — not the safe, corporate look common in disability services, but something warmer and more human. We brought their existing brand assets and visual direction into a web experience that felt true to Humdrum.
The design needed to be distinctive without being inaccessible, expressive without being confusing. Clear visual separation between the four user journeys without fragmenting the overall brand. The result is a site that looks like Humdrum and no one else.
The site was built in Webflow with two priorities: automated content management and seamless third-party integration.
- Webflow CMS for services, events, training sessions, and blog content, all editable without developer help
- Dynamic pricing table connected to Bubble via API, pulling live NDIS pricing data with a manual fallback
- Schema markup, semantic HTML, and responsive design across all device sizes
Technical Deep-Dive
Automated Pricing via Bubble API
NDIS rates change weekly. Before the rebuild, pricing table updates required manual intervention every time. We built a dynamic pricing table that connects directly to Humdrum's Bubble platform via API — when rates change, the site updates automatically. A fallback mechanism ensures pricing is never outdated.
CMS for Multiple Content Types
The CMS handles four content types: services, events, training sessions, and blog posts. Each has structured fields and layout templates. The Humdrum team publishes independently across all types without developer help. As the platform grows and new programmes are added, the CMS grows with it.
Multi-Audience UX Architecture
One website for four audiences: Participants, Support Workers, Therapists, and Co-Residents. Each needs different things from the same platform. Every navigation decision, page structure, and call to action was reviewed against one question: does this serve the right person at the right moment? No guesswork.
Analytics & Behaviour Tracking
Google Analytics, Microsoft Clarity, and Google Tag Manager configured from launch. Clarity provides heatmaps and session recordings showing how each audience type navigates the site. These tools give Humdrum ongoing visibility into what's working — so the platform keeps improving long after handover.
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Results and Impact
The changes were felt quickly. Not just in how the site looked, but in how the business related to it.
THE RESULT
Same Humdrum. Sharper, faster, and built to last. A platform that communicates clearly, works on every device, and runs itself.
People get it quicker. The team spends less time on manual updates. And the site finally feels like the business it represents.
Immediate Clarity Across All User Types
Visitors immediately understand what Humdrum offers and whether it's right for them. Each audience — Participants, Support Workers, Therapists, and Co-Residents — arrives and knows exactly where to go. Less confusion, fewer dead ends.
An Internal Ripple Effect
The rebuilding process forced clearer decisions about how they show up as a business. Clarifying the message for four different audiences, refining the brand, working through what Humdrum stands for — that work carried into every part of how they operate.
Key Takeaway
Humdrum built something with personality, warmth, and a clear point of view about how disability support should work. The challenge was not whether the brand had something to say. The challenge was getting the website to say it properly.
The rebuild made it legible, faster to understand, easier to trust, and stable enough to grow. The right website does not dilute a brand. It sharpens it.
Building a platform that needs to work for multiple different audiences?
Let's talk about how Pinecone Agency can design a digital experience that guides every user clearly and reflects your brand at its best.
