The best CMS is the one your team can use: Webflow, WordPress or headless
Seven platforms compared on what they cost to run, what a junior editor can break on a Friday afternoon, and how long that takes to undo.
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Notes on building for the web
Long-form thinking on websites, software and search. What we have learned building them, and what we would do differently.
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AI agents now do most of our agency admin. Here's what stuck.
Eight of our twelve recurring admin jobs now run without anyone starting them. What we built, what it costs to keep alive, and what we left to people.
Everyone selling AEO has a theory. We wrote down a baseline first.
AEO is sold by people with no measurement. Here is the baseline we ran on our own site, and the second measurement we found that costs nothing.
Your customers are trying to escape your AI support bot. Here's how to build one they don't.
Most AI support fails because it answers from memory, not your documents. Grounding, a visible way out and a weekly transcript check separate the two.
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