Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs.Incredibly accommodating.
Tim Zafir

Sanity CMS development shaped around your content

Structured content models and editorial tools that reflect how your team actually creates, reviews, and publishes.

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A clear content scope, CMS architecture, and timeline.

★★★★★ 5.0 on Google See reviews

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Southside Engineering
  • NexQloud

A content system designed for the people using it

We turn Sanity into a purposeful editorial workspace, modelling content around the business and delivering it cleanly to websites, applications, and other channels.

  • Editors: clearer fields, guidance, previews, and workflows
  • Developers: typed content and predictable queries
  • Businesses: reusable content that is not trapped in page layouts
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How we build with Sanity

  1. Audit the content

    We learn what exists, how it is produced, who owns it, and where it needs to go.

    • Content inventory
    • Editor interviews
    • Workflow mapping

  2. Model the system

    We define schemas, relationships, validation, roles, and migration rules.

    • Content architecture
    • Studio plan
    • Migration mapping

  3. Build and migrate

    We configure Studio, connect the front end, and move validated content.

    • Schema development
    • Preview integration
    • Content migration

  4. Train and launch

    We test editorial journeys, document the model, train the team, and release.

    • Editorial QA
    • Documentation
    • Training and support

Selected Pinecone Agency work

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Sanity CMS development FAQs

Questions about CMS fit, content modelling, migrations, previews, front ends, cost, and support after launch.

Still have a question?

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Fit & planning

Is Sanity the right CMS for our website?

Sanity is a strong fit when content needs custom structure, relationships, reusable modules, multiple destinations, or an editorial experience tailored to the team. A simpler website may not need that flexibility.

How much does Sanity development cost?

Cost depends on content complexity, custom Studio work, preview requirements, migration volume, user roles, integrations, and the website or application consuming the content.

Build & integration

Can you migrate our existing CMS content to Sanity?

Yes. We audit and map the existing content before writing migration tooling, then validate documents, relationships, assets, URLs, metadata, and editorial workflows.

What front ends can you connect to Sanity?

We commonly connect Sanity to Astro, and its APIs can serve other suitable websites and applications. The choice depends on the experience, rendering, preview, and hosting requirements.

Launch & handover

Can editors preview changes before publishing?

Yes. We can configure draft previews and visual editing where the chosen front end and workflow support them, then train editors on the finished publishing process.

What happens after launch?

We document the content model and train your editors before release, and ongoing support is available when you need it.

Let’s build a better content system.

Show us how content works today. We’ll assess whether Sanity fits and map an editorial experience your team can rely on.

Book a discovery call

30-minute call. We reply within one business day.

Sanity development services

Content strategy, schema design, custom Studio configuration, migrations, visual editing, integrations, and ongoing CMS improvement.

Content modelling

  • Reusable structured content
  • Clear validation and guidance

Custom Sanity Studio

  • Purposeful desk structure
  • Custom inputs and previews

Visual editing

  • Draft preview workflows
  • In-context editing

CMS migrations

  • Content mapping and scripts
  • Asset and relationship validation

Website integrations

  • Typed queries and rendering
  • Preview and deployment hooks

Sanity support

  • Schema and Studio improvements
  • Publishing support

What every Sanity project includes

  • Fit and requirements

    Who publishes, what they publish, and which channels consume it, agreed before schema work begins.

  • Content modelling

    Documents, references, and reusable blocks modelled around the business rather than around one page layout.

  • Editorial experience

    Custom inputs, validation, and working previews, so the studio matches how the team actually writes.

  • Roles and permissions

    Editor roles, dataset access, and publishing rights configured for the people who will use them.

  • Delivery and performance

    Queries shaped for the front end, with image transforms and caching handled before the browser sees them.

  • Quality assurance

    Schemas, validation, and previews tested with real content, including the awkward and half-finished cases.

  • Editor documentation

    Written for editors: how to draft, preview, publish, and undo a mistake.

  • Launch and training

    Studio deployment, final checks with real content, and editor training at release.

  • The exact scope and responsibilities are agreed before work starts.

    Book a discovery call

Why choose Pinecone Agency for Sanity

We design and build the websites and software growth-focused businesses run on: made for measurable growth, shaped around the way you work, and refined in every detail.

  • We recommend Sanity when it fits the project, not because every client is pushed towards the same stack.

  • The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Editors, operators, and developers get a system they can understand and use after launch.

  • Everything is handed over with documentation, and ongoing support is available when you need it.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.
Steve Blunt Filenote.ai
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • The platform follows the problem

    We recommend Sanity when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    Everything is handed over with documentation, and ongoing support is available when you need it.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30-minute call. We reply within one business day.
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us: real projects, real results

5.0 18 Google reviews

  • The team at PineCone Agency delivered a fantastic website for us, combining highly responsive service with the flexibility to adapt to our needs. Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.

    Steve Blunt Filenote.ai

  • Working with Pinecone Agency was an excellent experience from start to finish. The new website has transformed how we communicate the Forget Me Not® platform — it’s clearer, more intuitive, and far more aligned with our brand. We’re already seeing stronger engagement from visitors, and the site has become a real asset in our sales conversations

    Amruta Katkar Forget Me Not

  • Working with Richard and the Pinecone team was awesome. They helped us redesign our ecommerce site from the ground up and worked closely with us on conversion rate optimisation and the results spoke for themselves. If you're looking for a team that knows ecommerce inside and out and can turn that knowledge into real results, these are your people. Highly recommend.

    Aditya Patel

  • Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →

  • We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant

  • Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →

  • We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard’s professionalism and reliability made the entire experience seamless, and we’re thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship

  • Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
    View the Redd Summit Advisors case study →

  • I’m a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I’d have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn’t recommend him enough. He’s a keeper, for sure.

    Dean Friske Friske

  • Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard’s attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security

  • Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch

  • Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch

  • I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we’re now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →

  • We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists

Our technologies

Platforms, frameworks and tools we use to build the right solution.