Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular build requirements.Incredibly accommodating with our build.
— Tim Zafir

GSAP animation that earns its place

Purposeful motion systems that clarify the experience, bring product stories to life, and still respect performance and accessibility.

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A clear motion scope, technical approach, and timeline — no obligation.

★★★★★ 5.0 on Google See reviews

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Phantm
  • Southside Engineering

Motion that guides attention instead of stealing it

We use GSAP to explain relationships, reveal information, and make key moments feel considered—not to cover every page in effects.

  • Visitors: clearer hierarchy and more intuitive feedback
  • Brands: a distinctive interaction language, used consistently
  • Teams: reusable motion patterns instead of one-off scripts
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How we develop with GSAP

  1. Define the purpose

    We identify the moments where motion can clarify, guide, explain, or add character.

    • Experience goals
    • Motion opportunities
    • Technical constraints

  2. Prototype the motion

    We establish timing, sequencing, responsive behaviour, and reduced-motion states.

    • Motion direction
    • Interaction prototype
    • Accessibility plan

  3. Build the system

    We implement reusable timelines and connect them cleanly to the chosen website stack.

    • GSAP development
    • Responsive timelines
    • Reusable utilities

  4. Test and refine

    We review real devices, browsers, input methods, performance, and content edge cases.

    • Cross-device QA
    • Performance tuning
    • Documentation

Selected Pinecone Agency work

View more case studies

GSAP animation development FAQs

Questions about motion strategy, existing websites, supported technologies, performance, accessibility, cost, and maintenance.

Still have a question?

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Fit & planning

When is GSAP the right choice for website animation?

GSAP is a strong fit when motion needs precise sequencing, scroll control, SVG animation, or reusable interaction logic beyond simple CSS transitions. We use it when animation has a clear job in the experience.

How much does GSAP animation development cost?

Cost depends on the number of interactions, creative direction, asset preparation, responsive behaviour, browser support, and how deeply animation is integrated into the website. We scope the motion system before estimating.

Build & integration

Can you add GSAP to an existing website?

Yes. We can add focused GSAP interactions to a suitable existing build after reviewing its structure, performance, accessibility, and maintenance requirements.

Which website technologies can GSAP work with?

We commonly use GSAP with Webflow, Astro, and Next.js. The implementation changes by stack, but the motion direction, responsive states, performance budget, and accessibility requirements stay consistent.

Launch & ownership

Will GSAP animation slow down the website?

Animation can affect performance when it is poorly planned. We keep timelines purposeful, favour efficient properties, test representative devices, and avoid loading motion that does not improve the experience.

What happens for visitors who prefer reduced motion?

We design a reduced-motion experience rather than forcing the full animation system. Important content and actions remain available without relying on movement.

Let’s make the website move with purpose.

Show us the experience or idea. We’ll identify where GSAP adds real value and map the right level of motion.

Book a discovery call

30-minute call · no obligation

GSAP animation development services

Motion direction, scroll interactions, product storytelling, SVG animation, reusable systems, and optimisation for existing or new websites.

Website motion systems

  • Reusable animation patterns
  • Motion rules across breakpoints
  • GSAP
  • Figma

Scroll interactions

  • Responsive ScrollTrigger timelines
  • Natural trackpad and touch behaviour
  • GSAP

Product storytelling

  • Feature demonstrations
  • Sequenced visual explanation
  • GSAP
  • Figma

SVG animation

  • Timeline-controlled SVG motion
  • Crisp responsive assets
  • GSAP

Webflow interactions

  • Custom motion beyond native interactions
  • Structured reusable code
  • Webflow
  • GSAP

Motion audits and optimisation

  • Reduced-motion behaviour
  • Performance and interaction QA
  • GSAP

What every GSAP project includes

  • Fit and requirements

    Goals, users, content, integrations, constraints, and success measures agreed before delivery begins.

  • Technical architecture

    A maintainable structure designed around the project rather than a generic starter or template.

  • Reusable implementation

    Clear patterns and components that make future changes faster and more consistent.

  • Security and permissions

    Access, data handling, dependencies, and platform controls configured for the agreed scope.

  • Performance foundations

    Sensible loading, caching, data, and asset decisions built in from the start.

  • Quality assurance

    The important user journeys, integrations, responsive states, and edge cases tested before launch.

  • Documentation

    Practical notes for the people who will operate, edit, or extend the finished system.

  • Launch and handover

    A controlled release, final checks, ownership transfer, and a clear plan for what happens next.

  • The exact scope and responsibilities are agreed before work starts.

    Book a discovery call

Why choose Pinecone Agency for GSAP

We design and build the websites and software ambitious businesses run on — made for measurable growth, shaped around the way you work, refined in every detail, and entirely yours to keep.

  • The platform follows the problem

    We recommend GSAP when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    You own the finished work, with documentation and ongoing support available when you need it.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • The platform follows the problem

    We recommend GSAP when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    You own the finished work, with documentation and ongoing support available when you need it.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30 minutes, no obligation
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us — real projects, real results

5.0 15 Google reviews
  • ★★★★★

    Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →
  • ★★★★★

    Pinecone Agency redesigned and rebuilt our website at a critical juncture for our business, delivering outstanding results that were fantastic value for money. They exceeded our expectations with their incredible attention to detail, technical expertise, and seamless processes. The entire experience was enjoyable, and the team was responsive, knowledgeable, and professional throughout. The SEO results are already being felt, and the site is easy to update and add content to. We couldn't be happier with the final product and highly recommend Pinecone to anyone, especially businesses starting out or in the early stages. They'll give you everything you need to establish your business.

    Matt Kendall Phantm
    View the Phantm case study →
  • ★★★★★

    We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant
  • ★★★★★

    Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →
  • ★★★★★

    We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard's professionalism and reliability made the entire experience seamless, and we're thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship
  • ★★★★★

    Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
  • ★★★★★

    I'm a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I'd have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn't recommend him enough. He's a keeper, for sure.

    Dean Friske Friske
  • ★★★★★

    Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard's attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security
  • ★★★★★

    Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch
  • ★★★★★

    Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch
  • ★★★★★

    I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we're now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →
  • ★★★★★

    I have been running a hair salon in Portishead, UK for the past 5 years and I can't say enough about how much my experience with Pinecone Agency has enhanced that. They designed an all-new website to better showcase what we do here at ABHairDesign and we are thrilled not only with its appearance but because it's generated plenty more business as well. Since working together on this project several months ago, our inquiries from clients who found us through Google searches or local advertising channels saw a massive increase. I highly recommend them!

    Amelia Burles ABHairDesign
  • ★★★★★

    We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists

Our technologies

Platforms, frameworks and tools we use to build the right solution.