Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs.Incredibly accommodating.
Tim Zafir

SEO services that grow your traffic

Technical SEO, content strategy, and conversion copywriting. Organic traffic and qualified leads that compound over time.

Book a discovery call

A clear next step for your search visibility. We reply within one business day.

★★★★★ 5.0 on Google See reviews

Our services

Design, development, SEO and AI. Pick the one you need and see how we do it.

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Southside Engineering
  • NexQloud

Be found by the customers who matter

The right keywords, qualified traffic, and results you can measure: technical SEO, content strategy, and conversion copywriting working as one, so your growth compounds over time.

  • Technical: foundations search engines reward
  • Content: strategy tied to real search demand
  • Measurable: monthly reporting on the numbers that matter to you
Book a discovery call

★★★★★ “We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone.” 5.0 on Google See reviews

Vienna Bradley, Raida Artists Read more reviews

How does an SEO engagement work?

It starts with an audit of your site and keyword positions, becomes a roadmap ordered by impact, then turns into on-page, technical and content work, with every change tracked and reported monthly against the goals we agreed.

  1. SEO audit

    We crawl your site, audit technical health, review your keyword positions, and identify the biggest opportunities for growth.

    • Full technical crawl
    • Keyword positions reviewed
    • Opportunities identified

  2. Strategy and planning

    Keyword research, content mapping, and a prioritised action plan based on search volume, competition, and business value.

    • Keyword & competitor research
    • Content mapped to queries
    • A prioritised roadmap

  3. Implementation

    On-page optimisation, technical fixes, content creation, and copywriting. Every change is tracked and tied to a specific goal.

    • On-page and technical fixes
    • Content written in-house
    • Every change tracked

  4. Monitor and iterate

    Monthly reports on rankings, traffic and work done. We adjust strategy on what the data shows, not what we assumed.

    • Monthly progress reports
    • Strategy follows the data
    • Compounds over time

Recent SEO & growth work

View more case studies

How do you measure whether AI assistants mention you?

We ask AI assistants a fixed set of questions phrased the way your buyers ask them, signed out so the answers aren't personalised, and record whether your business is named, who else is named and which sites are cited.

Then we ask the same questions again later and compare. We measure our own site the same way: our baseline was captured on 12 August 2026 in Perplexity, signed out on the default model, with buyer-phrased questions, before our planned articles were published. Each re-run adds a new dated record instead of overwriting the last one.

No one can promise an AI assistant will cite your business. What we can show you is whether it does on the questions your buyers ask, and who it cites instead.

SEO & growth FAQs

What businesses ask before hiring an SEO agency: what is included, how much it costs, how long results take, and what AI search changes.

Still have a question?

Book a discovery call

Cost & expectations

How much does SEO cost?

There's no fixed monthly price. SEO is scoped to your goals, how competitive your market is, and how much technical and content work your site needs. After a discovery call you'll get a clear quote and a prioritised plan before any work starts. We offer both one-off audits and ongoing retainers, so you can start small and scale as results come in.

How long does SEO take to show results?

There is no overnight switch. Technical fixes and on-page optimisation can show gains sooner, while content strategy and link authority build up over the longer term. SEO is a long-term investment. We set expectations clearly upfront and report progress monthly so you always know where things stand.

Can you guarantee #1 rankings?

No, and be wary of anyone who says they can. Rankings are decided by Google's algorithms, which no agency controls and which change constantly. What we can promise is the work: an honest audit, a prioritised plan, changes tracked against results, and monthly reporting that shows exactly what moved. That's what compounds into rankings.

The work

What SEO services do you offer?

Technical SEO audits, keyword research, on-page optimisation, content strategy, and conversion copywriting, built around your goals, not a generic package.

  • SEO for website redesigns and platform migrations, including redirect mapping and ranking checks.
  • Available as a one-off engagement or an ongoing retainer.
What is technical SEO and why does it matter?

Technical SEO covers the behind-the-scenes factors that affect how search engines crawl, index, and rank your site. That includes page speed, mobile responsiveness, site structure, schema markup, and crawl efficiency. If your technical foundation is weak, even great content won't rank well. We audit and fix technical issues as the first step in every engagement.

Do you write website copy as part of your SEO service?

Yes. Copywriting is included as part of our SEO and growth service. We write conversion-focused copy that is optimised for both search engines and real visitors. That includes page copy, meta titles and descriptions, blog content, and landing page copy. Every piece is written in-house by our team.

Can you optimise for AI search, like ChatGPT and Google AI Overviews?

Yes, it's built into how we do SEO. AI search engines cite pages that answer questions directly and are structured so machines can read them.

  • Clear headings, extractable answers, FAQ and service schema, clean markup.
  • The same foundations that rank on Google make every page citable by AI.
  • It's an emerging space, and we're honest about what's proven versus what's still moving.

Further reading: how to tell if answer engine optimisation is working

How do you report on progress?

Monthly. Each report covers rankings, traffic and the changes we made, tied to the goals we agreed at the start. You'll always know what was done, why, and what it moved, and we adjust the strategy based on what the data says. Results you can measure, not just reports you can read.

Your situation

Can you look after SEO while another team builds our new site?

Yes. We map existing URLs, set up 301 redirects, carry metadata across and monitor rankings after launch, even when another team is doing the build. If we are designing your new site as well, our web design page explains how we redesign a site without losing its rankings.

My website is brand new. Can you still help?

Yes. Early is the best time. Building the foundations into a new site beats retrofitting them later: structure, metadata, and a content strategy aimed at the right keywords from day one. And if we're designing and building your site too, SEO is baked into the build rather than bolted on afterwards.

Do you offer one-off SEO audits or only retainers?

Both. Many engagements start with an audit and move to a retainer once you've seen the roadmap.

  • Standalone audits: a complete picture of your technical health, keyword positions, and growth opportunities.
  • Monthly retainers: implementation, content creation, and performance reporting.

Let’s grow your traffic.

Tell us where you want to be found, and we'll show you what's in the way. We reply within one business day.

Book a discovery call

30-minute call. We reply within one business day.

Where SEO drives the biggest results

SEO-first marketing sites, landing pages, redesigns, migrations, ecommerce, and AI search optimisation, engineered to rank, from technical foundations to conversion copy.

Marketing websites

  • SEO-first strategy and on-page work
  • Built to rank and generate leads

Landing pages

  • Keyword-targeted, built to convert
  • For organic and paid traffic

Website redesigns

  • SEO cover for a redesign
  • Redirects, metadata, and monitoring

Website migrations

  • URL mapping and 301 redirects
  • Rankings tracked through the move

AI search optimisation

  • Schema and extractable answers
  • Built to be cited by AI search

DTC stores

  • Product and collection page SEO
  • Content strategy for organic revenue

What’s included in an SEO engagement?

Each engagement runs from a first audit to monthly reporting.

  • Technical SEO audit

    A full crawl of your site: technical health, keyword positions, and the biggest opportunities.

  • Keyword & competitor research

    The terms your customers actually search, weighed by volume, competition, and business value.

  • A prioritised roadmap

    A clear action plan ordered by impact, so you see what we’ll do and why, before work starts.

  • On-page & technical fixes

    Site structure, speed, metadata, and crawl issues fixed as the foundation of every engagement.

  • Content strategy & copywriting

    Conversion-focused copy written in-house: pages, metadata, blog and landing-page content.

  • Schema & structured data

    Markup that helps search engines and AI answers understand and surface your pages.

  • Migration & redirect protection

    Redesigning or moving platforms? Every URL mapped and redirected, and rankings watched through the move.

  • A clear monthly report

    What we changed, why, and what it moved, measured against the goals we agreed.

  • Scoped to your goals after the audit, with a clear plan and quote before any work starts.

    Book a discovery call

Why choose Pinecone Agency for SEO

We design and build the websites and software growth-focused businesses run on: made for measurable growth, shaped around the way you work, and refined in every detail.

  • Hands-on, not just reports

    We make the changes, not just recommend them. Every fix is tracked and tied to a goal. Results you can measure.

  • Copy written in-house

    The words that rank are written here: conversion-focused copy for pages, metadata, and content, not outsourced filler.

  • SEO and the build, one roof

    We design and build websites too, so SEO is planned into every redesign and migration from day one.

  • Start small, scale on results

    Begin with a one-off audit, move to a retainer when you’ve seen the roadmap and what it’s worth.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • Hands-on, not just reports

    We make the changes, not just recommend them. Every fix is tracked and tied to a goal. Results you can measure.

  • Copy written in-house

    The words that rank are written here: conversion-focused copy for pages, metadata, and content, not outsourced filler.

  • SEO and the build, one roof

    We design and build websites too, so SEO is planned into every redesign and migration from day one.

  • Start small, scale on results

    Begin with a one-off audit, move to a retainer when you’ve seen the roadmap and what it’s worth.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30-minute call. We reply within one business day.
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us: real projects, real results

5.0 18 Google reviews

  • The team at PineCone Agency delivered a fantastic website for us, combining highly responsive service with the flexibility to adapt to our needs. Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.

    Steve Blunt Filenote.ai

  • Working with Pinecone Agency was an excellent experience from start to finish. The new website has transformed how we communicate the Forget Me Not® platform — it’s clearer, more intuitive, and far more aligned with our brand. We’re already seeing stronger engagement from visitors, and the site has become a real asset in our sales conversations

    Amruta Katkar Forget Me Not

  • Working with Richard and the Pinecone team was awesome. They helped us redesign our ecommerce site from the ground up and worked closely with us on conversion rate optimisation and the results spoke for themselves. If you're looking for a team that knows ecommerce inside and out and can turn that knowledge into real results, these are your people. Highly recommend.

    Aditya Patel

  • Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →

  • We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant

  • Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →

  • We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard’s professionalism and reliability made the entire experience seamless, and we’re thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship

  • Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
    View the Redd Summit Advisors case study →

  • I’m a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I’d have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn’t recommend him enough. He’s a keeper, for sure.

    Dean Friske Friske

  • Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard’s attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security

  • Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch

  • Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch

  • I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we’re now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →

  • We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists