Marketing websites
- Strategy, design and build, end to end
- Built to turn visitors into enquiries
Custom website design that converts
Human-designed in Figma, AI-fast to prototype. Built on the right platform to convert.
Book a discovery call
30-minute call. We reply within one business day.
★★★★★ “Essential partners for our organization.” See reviews
- Inbound leads in 30 days · Southside. Results vary. Inbound leads rose 45 times in 30 days
- $4.6M In deals · Nealon
- 5.0★ Google rating
Trusted by brands across Australia & beyond
Built to turn visitors into customers
Fast to load, easy to navigate, one clear next step. We design focused sites around the moments that convert, whether that’s an enquiry in your inbox or an order through your store.
- Service businesses: more enquiries and booked calls
- Online stores: smooth paths from browsing to checkout
- Either way: one clear next step on every page
★★★★★ “Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough!” See reviews
How does a web design project run?
In four stages: we map your goals and the pages that matter, design every screen in Figma with you, build on the platform that fits, then manage the launch and keep improving the live site.
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Discover
We learn your business, audience, and goals, then map the pages and journeys that matter.
- Goals and audience mapped
- Pages and journeys planned
- Scoped and quoted up front
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Design in Figma
AI helps us explore options fast. A person designs every screen in Figma, and you review it as we go.
- Wireframes, then every screen
- Reviewed with you throughout
- AI explores, a person designs
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Build & refine
Engineered on the right platform, with performance, SEO and accessibility built in.
- Hand-built, responsive, fast
- SEO and accessibility built in
- A CMS your team can update
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Launch & grow
We handle the cutover, then measure real results and keep improving what is live.
- Cutover managed end to end
- A handover your team can run
- We measure and improve
How do you redesign a site without losing its rankings?
We map every existing URL to its new home with a 301 redirect, carry your page titles, descriptions and site structure across, and watch Search Console through launch, so search engines can follow every old page to the new one.
- What changes: the design, the layout, the build and how fast every page loads.
- What stays: the URLs that still fit, the pages and content that already earn traffic, and the metadata search engines know you by, unless you choose to change them.
- How rankings are protected: a redirect for every old URL, checked before launch, then Search Console watched after launch for anything that slips.
Learn more
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Location
How we work with Melbourne businesses
From the first call to a launched site, told through the Melbourne clients we have built for.
Web design FAQs
The questions we hear before a web design project: cost, timelines, platforms, lock-in, and what happens after launch.
Still have a question?
Book a discovery callCost & timelines
How much does a website cost?
It depends on how many pages you need and how much strategy, design and custom build it takes, so every site is quoted individually. After a discovery call you'll get a clear estimate on cost and timeline before anything starts, and monthly plans are available if you'd rather spread the investment.
How long does it take to build a website?
It depends on scope. A focused marketing site is a much shorter build than a large site with more pages, custom design or integrations. Once we've scoped your project you'll get a realistic timeline with clear milestones, and you'll always know where things stand.
Is a custom website worth it over a template or DIY builder?
If your website matters to how you win business, yes. Templates and DIY builders are quick to start, but the trade-offs add up.
- You bend your content to fit someone else's layout.
- You look like everyone else on the same theme.
- You hit a wall the moment you need something the template doesn't do.
- Custom design flips that: every screen shaped around your goals and your customers.
Working with us
What platforms do you build on?
Mostly Webflow. For custom builds we use Astro or Next.js, hosted on Cloudflare or Vercel, and we build on Framer on request. We recommend the option that fits your goals, your team and your budget.
Further reading: choosing a CMS your team can use
Do you include copywriting?
We can. Some clients arrive with their own words. Where you need help, we shape the messaging and structure as part of the design, and can write conversion-focused copy through our SEO and growth service. Either way, the words and the design are planned together.
What if I don’t like the design?
You won't be surprised, and you won't be stuck. Every screen is designed in Figma and reviewed with you as we go, so we shape the direction together rather than revealing a finished design at the end. Revisions are part of the process, and we agree the design with you before any build starts.
How involved will I need to be?
As involved as you want to be, at a few key moments. We do the heavy lifting. You set the direction at the start, review the designs in Figma as they take shape, and sign off before we build. Between those points we keep things moving without needing you in every detail, so your website never becomes a second full-time job.
Do you only work with businesses nearby?
Not at all. We work with clients across Australia and beyond. The whole process, from discovery to design reviews to updates, runs smoothly online, so where you're based makes no difference to the quality of the work or how closely we collaborate.
After launch
Will I be locked in?
No, we never lock you in. Every build comes with an easy-to-use CMS for copy, images and new pages, so your team can make day-to-day changes without a developer. Prefer it handled? A monthly plan takes updates off your plate entirely.
Do you offer ongoing support after launch?
Yes, in two ways, and you can switch between them at any time.
- Run it yourself: everything is handed over cleanly, with a CMS your team can use.
- Stay on a monthly plan: we handle updates, improvements, and maintenance for you.
Let’s build a website that converts.
From first visit to booked call, we design and build a site that brings in enquiries and orders. We reply within one business day.
Book a discovery call
30-minute call. We reply within one business day.
Web design services
Landing pages, marketing sites, website redesigns and online stores, every project custom-designed in Figma and built to perform.
Landing page design
- Purpose-built around a single goal
- For campaigns, launches, and lead gen
Website redesign
- Modern design and better UX
- Protect your rankings, lose the baggage
Brand websites
- A CMS your team can actually update
- Built on the right platform for you
DTC stores
- Conversion-focused online stores
- Checkout and merchandising built to sell
SaaS platforms
- Marketing sites and product UIs
- A system that scales with your roadmap
What’s included in a web design project?
Everything from strategy to launch, in one project.
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Strategy & discovery
Your goals, audience, and the pages that matter, mapped before anything is designed.
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UX & wireframes
Structure and user journeys planned first, so the design solves the right problem.
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Custom design in Figma
Every screen designed by a person and reviewed with you. No templates, no AI slop.
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Responsive build
Hand-built to look right and work well on every screen size.
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A CMS you control
Update copy, images, and pages yourself, without touching code or a developer.
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SEO-ready foundations
Clean, semantic markup, engineered for speed, and a structure search engines can read.
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Accessibility & performance
Accessibility considered throughout, and performance built in from the first line of code.
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Launch & handover
We manage the cutover and hand over a site your team can confidently run.
Why work with Pinecone Agency
We design and build the websites and software growth-focused businesses run on: made for measurable growth, shaped around the way you work, and refined in every detail.
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If you ever move on, we hand everything over cleanly.
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The people who design your site build it too. No handoff gaps, no telephone game, just a tighter, faster project.
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We mostly build on Webflow, and pick another platform when your project needs it.
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You work directly with the people designing and building your site, not an account manager relaying messages back and forth.
Made a website that not only looks great but we’re now getting more visits and leads through it.
Incredibly accommodating in our very particular needs.
Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.
Made sure to walk through the process so we learned and understood what we were doing and why.
Made a website that not only looks great but we’re now getting more visits and leads through it.
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No lock-in, ever
If you ever move on, we hand everything over cleanly.
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One team, design to build
The people who design your site build it too. No handoff gaps, no telephone game, just a tighter, faster project.
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The right platform, not ours
We mostly build on Webflow, and pick another platform when your project needs it.
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Talk to the makers
You work directly with the people designing and building your site, not an account manager relaying messages back and forth.
Get in touch
Tell us about your project, or just say hello. Book a call below, or contact us .
- 30-minute call. We reply within one business day.
- Honest advice on where we can help
- A clear sense of your next steps