Marketing websites
- Strategy, design, and build — end to end
- Built to turn visitors into enquiries
Custom website design that converts
Human-designed in Figma, AI-fast to prototype. Built on the right platform to convert.
Book a discovery call
30-minute call · no obligation
★★★★★ “Essential partners for our organization.” See reviews
- 45× More leads · Southside
- $4.6M In new deals · Nealon
- 5.0★ Google rating
Trusted by brands across Australia & beyond
Built to turn visitors into customers
Fast to load, easy to navigate, one clear next step — we design focused sites around the moments that convert, whether that’s an enquiry in your inbox or an order through your store.
- Service businesses: more enquiries and booked calls
- Online stores: smooth paths from browsing to checkout
- Either way: one clear next step on every page
★★★★★ “Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough!” See reviews
How we design and build your site
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Discover
We learn your business, audience, and goals, then map the pages and journeys that matter.
- Goals and audience mapped
- Pages and journeys planned
- Scoped and quoted up front
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Design in Figma
Designed in Figma — AI explores fast, a person crafts every screen — reviewed with you.
- Wireframes, then every screen
- Reviewed with you throughout
- AI explores — a person designs
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Build & refine
Engineered on the right platform — performance, SEO, and accessibility baked in.
- Hand-built, responsive, fast
- SEO and accessibility built in
- A CMS your team can update
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Launch & grow
We handle the cutover, then measure real results and keep improving what is live.
- Cutover managed end to end
- A handover your team can run
- We measure and improve
Web design FAQs
The questions we hear before a web design project — cost, timelines, platforms, ownership, and what happens after launch.
Still have a question?
Book a discovery callCost & timelines
How much does a website cost?
There's no fixed price — every site is scoped and quoted individually, based on how many pages you need and how much strategy, design, and custom build it takes. After a discovery call you'll get a clear estimate on cost and timeline before anything starts, and monthly plans are available if you'd rather spread the investment.
How long does it take to build a website?
It depends on scope — a focused marketing site is a much shorter build than a large site with more pages, custom design, or integrations. Once we've scoped your project you'll get a realistic timeline with clear milestones, and you'll always know exactly where things stand.
Is a custom website worth it over a template or DIY builder?
If your website matters to how you win business, yes. Templates and DIY builders are quick to start, but the trade-offs add up.
- You bend your content to fit someone else's layout.
- You look like everyone else on the same theme.
- You hit a wall the moment you need something the template doesn't do.
- Custom design flips that: every screen shaped around your goals and your customers.
Working with us
What platforms do you build on?
Whichever one is right for your project — we're deliberately platform-agnostic. We recommend the platform that fits your goals, your team, and your budget, rather than the one that's easiest for us to resell. That might be a modern headless build, a CMS your team can run themselves, or a commerce platform; the technology follows your needs, not the other way round.
Do you include copywriting?
We can. Some clients arrive with their own words; where you need help, we shape the messaging and structure as part of the design, and can write conversion-focused copy through our SEO and growth service. Either way, the words and the design are planned together here — not bolted on at the end.
What if I don’t like the design?
You won't be surprised, and you won't be stuck. Every screen is designed in Figma and reviewed with you as we go, so we shape the direction together rather than revealing a finished design at the end. Revisions are part of the process — we keep refining until it's right, before a single line of code is written.
How involved will I need to be?
As involved as you want to be, at a few key moments. We do the heavy lifting; you set the direction at the start, review the designs in Figma as they take shape, and sign off before we build. Between those points we keep things moving without needing you in every detail, so your website never becomes a second full-time job.
Do you only work with businesses nearby?
Not at all — we work with clients across Australia and beyond. The whole process, from discovery to design reviews to updates, runs smoothly online, so where you're based makes no difference to the quality of the work or how closely we collaborate.
After launch
Will a redesign hurt my SEO?
Not when it's done properly — and done right, a rebuild often improves your rankings.
- Every URL is mapped and 301-redirected.
- Your metadata and site structure carry over.
- Rankings are monitored through launch so nothing slips.
- A faster, cleaner site is exactly what Google rewards.
Do I own the website, or am I locked in?
You own it outright — it's your site, and we never lock you in. Every build comes with a CMS your team can actually use, so everyday changes like copy, images, and new pages never need a developer. Prefer it handled? A monthly plan takes updates off your plate entirely.
Do you offer ongoing support after launch?
Yes — two ways, and you can switch whenever it makes sense.
- Run it yourself: everything is handed over cleanly, with a CMS your team can use.
- Stay on a monthly plan: we handle updates, improvements, and maintenance for you.
Let’s build a website that converts.
From first impressions to booked calls — we design and build a site that works as hard as you do.
Book a discovery call
30-minute call · no obligation
Web design services
Landing pages, marketing sites, website redesigns and online stores — every project custom-designed in Figma and built to perform.
Landing page design
- Purpose-built around a single goal
- For campaigns, launches, and lead gen
Website redesign
- Modern design and better UX
- Protect your rankings, lose the baggage
Brand websites
- A CMS your team can actually update
- Built on the right platform for you
DTC stores
- Conversion-focused online stores
- Checkout and merchandising built to sell
SaaS platforms
- Marketing sites and product UIs
- A system that scales with your roadmap
What every web design project includes
Strategy & discovery
Your goals, audience, and the pages that matter, mapped before anything is designed.
UX & wireframes
Structure and user journeys planned first, so the design solves the right problem.
Custom design in Figma
Every screen designed by a person and reviewed with you — no templates, no AI slop.
Responsive build
Hand-built to look and work beautifully across every screen size.
A CMS you control
Update copy, images, and pages yourself, without touching code or a developer.
SEO-ready foundations
Clean, semantic markup, engineered for speed, and a structure search engines can read.
Accessibility & performance
Accessibility considered throughout, and performance built in from the first line of code.
Launch & handover
We manage the cutover and hand over a site your team can confidently run.
Why work with Pinecone Agency
We design and build the websites and software ambitious businesses run on — made for measurable growth, shaped around the way you work, refined in every detail, and entirely yours to keep.
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You own your site
The site and the code are yours. No lock-in, ever — if you ever move on, we hand everything over cleanly.
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One team, design to build
The people who design your site build it too. No handoff gaps, no telephone game — just a tighter, faster project.
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The right platform, not ours
We’re platform-agnostic — we pick the platform that fits your business and how your team works, not a one-size-fits-all stack.
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Talk to the makers
You work directly with the people designing and building your site — not an account manager relaying messages back and forth.
Made a website that not only looks great but we’re now getting more visits and leads through it.
Incredibly accommodating in our very particular needs.
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Made sure to walk through the process so we learned and understood what we were doing and why.
Made a website that not only looks great but we’re now getting more visits and leads through it.
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You own your site
The site and the code are yours. No lock-in, ever — if you ever move on, we hand everything over cleanly.
-
One team, design to build
The people who design your site build it too. No handoff gaps, no telephone game — just a tighter, faster project.
-
The right platform, not ours
We’re platform-agnostic — we pick the platform that fits your business and how your team works, not a one-size-fits-all stack.
-
Talk to the makers
You work directly with the people designing and building your site — not an account manager relaying messages back and forth.
Get in touch
Tell us about your project, or just say hello. Book a call below, or contact us.
- 30 minutes, no obligation
- Honest advice on where we can help
- A clear sense of your next steps