Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular build requirements.Incredibly accommodating with our build.
— Tim Zafir

Shopify stores designed to sell and scale

Custom storefronts that make products easier to discover, buying easier to complete, and everyday management easier for your team.

Book a discovery call

A clear storefront scope, platform approach, and timeline — no obligation.

★★★★★ 5.0 on Google See reviews

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Phantm
  • Southside Engineering

A storefront customers enjoy and your team can run

We shape Shopify around the buying journey and the realities behind it—from product structure and merchandising to subscriptions, content, fulfilment, and reporting.

  • Customers: clearer product discovery and checkout journeys
  • Teams: manageable products, content, and campaigns
  • Brands: fewer theme constraints and unnecessary apps
Book a discovery call

How we build with Shopify

  1. Audit and scope

    We understand the catalogue, customers, operations, apps, content, and targets.

    • Store audit
    • Journey mapping
    • Theme or headless decision

  2. Design the storefront

    We design the key shopping journeys and the reusable sections behind them.

    • UX and visual design
    • Merchandising system
    • Responsive states

  3. Build and integrate

    We develop the theme or storefront and connect the agreed commerce systems.

    • Shopify development
    • App and API integration
    • Content setup

  4. Test and launch

    We validate products, payments, tracking, responsive journeys, and operations.

    • Checkout QA
    • Analytics checks
    • Training and handover

Selected Pinecone Agency work

View more case studies

Shopify development FAQs

Questions about themes, headless commerce, redesigns, integrations, store management, cost, and support.

Still have a question?

Book a discovery call

Fit & planning

Should we use a Shopify theme or build a custom storefront?

The right approach depends on the brand, catalogue, content, integrations, budget, and internal team. We recommend a customised theme for many stores and headless commerce only when the added control earns its complexity.

How much does Shopify development cost?

Every Shopify project is scoped individually. Design depth, product structure, subscriptions, markets, content migration, app integrations, and whether the storefront is theme-based or headless all affect cost.

Build & integration

Can you redesign an existing Shopify store?

Yes. We can improve or rebuild an existing storefront, starting with its theme, catalogue, apps, analytics, and customer journey so valuable functionality is not lost.

Can Shopify connect with our other systems?

Yes. We can integrate payment, fulfilment, subscriptions, email, reviews, analytics, CRM, and operational systems, while avoiding unnecessary apps where a simpler solution is available.

Launch & ownership

Will our team be able to manage the store?

Yes. Products, collections, content, discounts, and everyday operations are structured around the Shopify admin, with training and documentation included in handover.

Do you support Shopify stores after launch?

Yes. Ongoing support can cover campaign pages, merchandising improvements, integrations, conversion work, maintenance, and planned storefront releases.

Let’s build a better Shopify store.

Tell us what is limiting the store today. We’ll recommend the clearest path from theme improvement to a full rebuild.

Book a discovery call

30-minute call · no obligation

Shopify development services

New stores, custom themes, redesigns, migrations, subscriptions, integrations, headless storefronts, and ongoing growth.

Custom Shopify stores

  • Custom responsive design
  • Commerce-ready content system
  • Shopify
  • Figma

Shopify theme development

  • Reusable theme sections
  • Clean Liquid implementation
  • Shopify

Store redesigns

  • Customer-journey improvements
  • Measured theme rebuild
  • Figma
  • Shopify

Subscriptions and loyalty

  • Subscription journey design
  • Account and retention flows
  • Shopify
  • Recharge

Commerce integrations

  • Right-sized app selection
  • Custom integrations where needed
  • Shopify
  • Klaviyo
  • Stripe

Headless Shopify

  • High-control storefront UI
  • Shopify commerce backend
  • Shopify
  • Next.js

What every Shopify project includes

  • Fit and requirements

    Goals, users, content, integrations, constraints, and success measures agreed before delivery begins.

  • Technical architecture

    A maintainable structure designed around the project rather than a generic starter or template.

  • Reusable implementation

    Clear patterns and components that make future changes faster and more consistent.

  • Security and permissions

    Access, data handling, dependencies, and platform controls configured for the agreed scope.

  • Performance foundations

    Sensible loading, caching, data, and asset decisions built in from the start.

  • Quality assurance

    The important user journeys, integrations, responsive states, and edge cases tested before launch.

  • Documentation

    Practical notes for the people who will operate, edit, or extend the finished system.

  • Launch and handover

    A controlled release, final checks, ownership transfer, and a clear plan for what happens next.

  • The exact scope and responsibilities are agreed before work starts.

    Book a discovery call

Why choose Pinecone Agency for Shopify

We design and build the websites and software ambitious businesses run on — made for measurable growth, shaped around the way you work, refined in every detail, and entirely yours to keep.

  • The platform follows the problem

    We recommend Shopify when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    You own the finished work, with documentation and ongoing support available when you need it.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • The platform follows the problem

    We recommend Shopify when it fits the project, not because every client is pushed towards the same stack.

  • Strategy and delivery stay connected

    The people shaping the experience stay close to the technical decisions, reducing handoffs and rework.

  • Built for the team running it

    Editors, operators, and developers get a system they can understand and use after launch.

  • A clean handover, without lock-in

    You own the finished work, with documentation and ongoing support available when you need it.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30 minutes, no obligation
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us — real projects, real results

5.0 15 Google reviews
  • ★★★★★

    Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →
  • ★★★★★

    Pinecone Agency redesigned and rebuilt our website at a critical juncture for our business, delivering outstanding results that were fantastic value for money. They exceeded our expectations with their incredible attention to detail, technical expertise, and seamless processes. The entire experience was enjoyable, and the team was responsive, knowledgeable, and professional throughout. The SEO results are already being felt, and the site is easy to update and add content to. We couldn't be happier with the final product and highly recommend Pinecone to anyone, especially businesses starting out or in the early stages. They'll give you everything you need to establish your business.

    Matt Kendall Phantm
    View the Phantm case study →
  • ★★★★★

    We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant
  • ★★★★★

    Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →
  • ★★★★★

    We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard's professionalism and reliability made the entire experience seamless, and we're thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship
  • ★★★★★

    Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
  • ★★★★★

    I'm a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I'd have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn't recommend him enough. He's a keeper, for sure.

    Dean Friske Friske
  • ★★★★★

    Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard's attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security
  • ★★★★★

    Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch
  • ★★★★★

    Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch
  • ★★★★★

    I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we're now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →
  • ★★★★★

    I have been running a hair salon in Portishead, UK for the past 5 years and I can't say enough about how much my experience with Pinecone Agency has enhanced that. They designed an all-new website to better showcase what we do here at ABHairDesign and we are thrilled not only with its appearance but because it's generated plenty more business as well. Since working together on this project several months ago, our inquiries from clients who found us through Google searches or local advertising channels saw a massive increase. I highly recommend them!

    Amelia Burles ABHairDesign
  • ★★★★★

    We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists

Our technologies

Platforms, frameworks and tools we use to build the right solution.