Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular build requirements.Incredibly accommodating with our build.
— Tim Zafir

Custom web apps that replace busywork

Dashboards, internal tools, and workflow automations on Next.js and Supabase. Shaped around how your business actually works.

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A clear scope, tech stack, and timeline — no obligation.

★★★★★ 5.0 on Google See reviews

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Phantm
  • Southside Engineering

Custom fit beats off-the-shelf

Off-the-shelf software gets you 80% of the way — the last 20% is where the real value lives. We build custom web apps around how your business actually operates: hours saved, fewer errors, and room to scale as you grow.

  • Internal tools: replace spreadsheet busywork
  • Customer platforms: SaaS built to scale
  • Either way: shaped around how you operate
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★★★★★ “They have implemented custom code solutions and been creative partners on new web projects.” 5.0 on Google See reviews

— Sydney Ward · Redd Summit Advisors Read more

How we build your web app

  1. Scoping and requirements

    We map your workflows, define user roles, and document every feature before writing code. No ambiguity, no scope creep.

    • Workflows mapped end to end
    • User roles defined
    • Every feature documented
  2. Architecture and design

    Database schema, API structure, and UI design in Figma. You review and approve the full plan before development starts.

    • Database schema designed
    • API structure planned
    • UI designed in Figma
  3. Build and iterate

    Developed on Next.js and Supabase with weekly demos. You see working software early and give feedback throughout.

    • Built on Next.js and Supabase
    • Weekly demos throughout
    • Working software early
  4. Deploy and support

    Production deployment, monitoring, and ongoing development. We stay on to ship updates as your business grows.

    • Deployed with monitoring
    • We stay on to ship updates
    • Scales as your business grows

Web app development FAQs

What owners ask before building custom software — the tech stack, how custom compares to off-the-shelf, timelines, and integrating the tools you already run.

Still have a question?

Book a discovery call

Cost & getting started

How much does a custom web app cost?

There's no fixed price — every build is scoped and quoted individually, based on the workflows you're replacing, the features you need, and how many people will use it. After a discovery call you'll get a clear estimate on cost and timeline before development starts — and because we document every feature first, the quote doesn't creep.

How long does it take to build a custom web app?

Timelines vary depending on complexity. A simple internal tool or dashboard is a much shorter build than a full SaaS platform with authentication, billing, and multi-tenancy. We scope every project in detail before quoting a timeline so there are no surprises.

Can we start with an MVP?

Yes — starting small is usually the right call. We scope a focused first version that proves the idea with real users, built on the same production stack, then grow it from MVP to full platform as it earns its keep. You're not rebuilding from scratch to scale.

What we build

What is a web app, and how is it different from a website?

A web app is software you use in the browser — it does things, where a website mostly tells people things. Dashboards, client portals, internal tools, CRMs, and SaaS products are all web apps: they have logins, data, and workflows. If your team runs on spreadsheets and copy-paste between tools, a web app is usually what replaces them.

What technologies do you use for web app development?

We build primarily on Next.js for the frontend and Supabase (Postgres) for the backend.

  • The stack gives us real-time data, row-level security, authentication, and edge functions out of the box.
  • Simpler internal tools use lightweight low-code integrations.
  • The technology choice always depends on what your project needs.
How is a custom web app different from off-the-shelf software?

Off-the-shelf tools are built for everyone, which means they fit no one perfectly. A custom web app is built around your exact workflows, terminology, and business rules. There are no features you don't need and no workarounds for features you do. Over time, custom software costs less than forcing your team to adapt to tools that were never designed for how you operate.

Can you build a multi-tenant SaaS platform?

Yes. We have direct experience building multi-tenant SaaS with Supabase and Next.js, including row-level security, tenant isolation, role-based access, and AI-powered features. Our own internal tools are built on this stack, so we understand the architecture deeply. We can take you from MVP to production-ready platform.

Working together & after launch

Can you integrate with our existing tools and systems?

Yes. If your system has an API, we can connect it.

  • Custom API integrations with tools like Xero, Stripe, HubSpot, Klaviyo, DocuSeal, and Monitask.
  • MCP servers, so AI agents can plug into your existing stack.
  • Integration architecture is scoped during the planning phase.
Do you offer ongoing development after launch?

Yes. Most of our web app clients continue working with us after launch for new features, bug fixes, and scaling. Custom software is never truly done. We offer retainer arrangements that give you dedicated development time each month so your platform keeps evolving with your business.

Do I own the code?

You own it outright. The code and the data are yours — no lock-in, and no licence fees to keep using your own software. If you ever bring development in-house or change teams, we hand everything over cleanly so the next people can pick it up without starting again.

Let’s replace the busywork with software.

Tell us what your team does manually today. We'll show you what it looks like as a custom web app.

Book a discovery call

30-minute call · no obligation

Custom software we build

SaaS platforms, internal tools, custom CRMs, wholesale portals, and AI agents — custom software scoped around how your business actually works, built to scale.

SaaS platforms

  • Full-stack builds for SaaS founders
  • Auth, billing, production-ready frontend
  • Next.js
  • Supabase
  • Vercel
  • Stripe

Multi-tenant SaaS

  • Tenant isolation, row-level security
  • Role-based access, AI-powered features
  • Next.js
  • Supabase
  • Vercel

Internal tools

  • Admin panels, dashboards, ops tools
  • Replace the spreadsheets you’ve outgrown
  • Next.js
  • Supabase

Internal CRMs

  • Tailored to your sales workflow
  • Integrated with the tools you already use
  • Next.js
  • Supabase
  • HubSpot
  • Xero

Wholesale platforms

  • B2B ordering with custom pricing
  • Inventory sync, trade accounts
  • Next.js
  • Supabase
  • Stripe

AI agents

  • Agents with memory and feedback loops
  • For support, sales, ops, and research
  • Claude
  • OpenAI
  • MCP

What every web app project includes

  • Workflow mapping & scoping

    Your workflows, user roles, and every feature documented before we write code.

  • Architecture & database design

    Schema, API structure, and the technical plan — reviewed and approved before build.

  • UI design in Figma

    Screens designed and agreed up front, so the build holds no surprises.

  • A production-grade stack

    Built on Next.js and Supabase — auth, real-time data, and row-level security included.

  • Integrations with your tools

    Custom API connections to systems like Xero, Stripe, and HubSpot, scoped in planning.

  • Security & access control

    Role-based access and tenant isolation designed in from the start, not bolted on.

  • Working software early

    Weekly demos through the build — you see it running and steer as it takes shape.

  • Deployment & monitoring

    Production deployment with monitoring in place, and support to keep shipping after launch.

Why build with Pinecone Agency

We design and build the websites and software ambitious businesses run on — made for measurable growth, shaped around the way you work, refined in every detail, and entirely yours to keep.

  • You own the code

    Your software, your data, no licence fees and no lock-in. If you ever change teams, everything hands over cleanly.

  • Working software early

    Weekly demos from the first build week — you watch it take shape and steer it, instead of waiting for a reveal.

  • We run on this stack ourselves

    Our own internal tools are built on Next.js and Supabase — we live with the architecture we recommend.

  • Scoped so nothing surprises

    Every feature documented before code, every project quoted before it starts. No ambiguity, no scope creep.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google
  • You own the code

    Your software, your data, no licence fees and no lock-in. If you ever change teams, everything hands over cleanly.

  • Working software early

    Weekly demos from the first build week — you watch it take shape and steer it, instead of waiting for a reveal.

  • We run on this stack ourselves

    Our own internal tools are built on Next.js and Supabase — we live with the architecture we recommend.

  • Scoped so nothing surprises

    Every feature documented before code, every project quoted before it starts. No ambiguity, no scope creep.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30 minutes, no obligation
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us — real projects, real results

5.0 15 Google reviews
  • ★★★★★

    Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →
  • ★★★★★

    Pinecone Agency redesigned and rebuilt our website at a critical juncture for our business, delivering outstanding results that were fantastic value for money. They exceeded our expectations with their incredible attention to detail, technical expertise, and seamless processes. The entire experience was enjoyable, and the team was responsive, knowledgeable, and professional throughout. The SEO results are already being felt, and the site is easy to update and add content to. We couldn't be happier with the final product and highly recommend Pinecone to anyone, especially businesses starting out or in the early stages. They'll give you everything you need to establish your business.

    Matt Kendall Phantm
    View the Phantm case study →
  • ★★★★★

    We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant
  • ★★★★★

    Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →
  • ★★★★★

    We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard's professionalism and reliability made the entire experience seamless, and we're thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship
  • ★★★★★

    Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
  • ★★★★★

    I'm a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I'd have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn't recommend him enough. He's a keeper, for sure.

    Dean Friske Friske
  • ★★★★★

    Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard's attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security
  • ★★★★★

    Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch
  • ★★★★★

    Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch
  • ★★★★★

    I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we're now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →
  • ★★★★★

    I have been running a hair salon in Portishead, UK for the past 5 years and I can't say enough about how much my experience with Pinecone Agency has enhanced that. They designed an all-new website to better showcase what we do here at ABHairDesign and we are thrilled not only with its appearance but because it's generated plenty more business as well. Since working together on this project several months ago, our inquiries from clients who found us through Google searches or local advertising channels saw a massive increase. I highly recommend them!

    Amelia Burles ABHairDesign
  • ★★★★★

    We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists