Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs.Incredibly accommodating.
Tim Zafir

Custom web apps that replace busywork

Dashboards, internal tools, and workflow automations on Next.js and Supabase. Shaped around how your business actually works.

Book a discovery call

A clear scope, tech stack and timeline. We reply within one business day.

★★★★★ 5.0 on Google See reviews

Our services

Design, development, SEO and AI. Pick the one you need and see how we do it.

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Southside Engineering
  • NexQloud

Custom fit beats off-the-shelf

Off-the-shelf software gets you most of the way, then leaves your team working around it. We build custom web apps around how your business runs, so there is less manual work, fewer errors and room to grow.

  • Internal tools: replace spreadsheet busywork
  • Customer platforms: SaaS built to scale
  • Either way: shaped around how you operate
Book a discovery call

★★★★★ “They have implemented custom code solutions and been creative partners on new web projects.” 5.0 on Google See reviews

Sydney Ward, Redd Summit Advisors Read more reviews

How do you build a custom web app?

In four stages: we map your workflows and user roles, design the database, API and screens for your approval, build on Next.js and Supabase with weekly demos, then deploy with monitoring and stay on to ship updates.

  1. Scoping and requirements

    We map your workflows, define user roles and document every feature before writing code, so we agree what's being built before it starts.

    • Workflows mapped end to end
    • User roles defined
    • Every feature documented

  2. Architecture and design

    Database schema, API structure, and UI design in Figma. You review and approve the full plan before development starts.

    • Database schema designed
    • API structure planned
    • UI designed in Figma

  3. Build and iterate

    Developed on Next.js and Supabase with weekly demos. You see working software early and give feedback throughout.

    • Built on Next.js and Supabase
    • Weekly demos throughout
    • Working software early

  4. Deploy and support

    Production deployment, monitoring, and ongoing development. We stay on to ship updates as your business grows.

    • Deployed with monitoring
    • We stay on to ship updates
    • Scales as your business grows

Websites with software built in

View more case studies

Web app development FAQs

What owners ask before building custom software: the tech stack, how custom compares to off-the-shelf, timelines, and integrating the tools you already run. For the framework we build most web apps on, see Next.js development at Pinecone Agency.

Still have a question?

Book a discovery call

Cost & getting started

How much does a custom web app cost?

It depends on the workflows you're replacing, the features you need and how many people will use it, so every build is quoted individually. We document every feature first, so you get a clear estimate on cost and timeline before development starts.

How long does it take to build a custom web app?

Timelines vary depending on complexity. A simple internal tool or dashboard is a much shorter build than a full SaaS platform with authentication, billing, and multi-tenancy. We scope every project in detail before quoting a timeline so there are no surprises.

Can we start with an MVP?

Yes, and starting small is usually the right call. We scope a focused first version that proves the idea with real users, built on the same production stack, then grow it from MVP to full platform as it earns its keep. You're not rebuilding from scratch to scale.

What we build

What is a web app, and how is it different from a website?

A web app is software you use in the browser. It does things, where a website mostly tells people things. Dashboards, client portals, internal tools, CRMs, and SaaS products are all web apps: they have logins, data, and workflows. If your team runs on spreadsheets and copy-paste between tools, a web app is usually what replaces them.

What technologies do you use for web app development?

We build primarily on Next.js for the frontend and Supabase (Postgres) for the backend.

  • The stack gives us real-time data, row-level security, authentication, and edge functions out of the box.
  • Simpler internal tools use lightweight low-code integrations.
  • The technology choice always depends on what your project needs.
How is a custom web app different from off-the-shelf software?

Off-the-shelf tools are built for everyone, which means they fit no one perfectly. A custom web app is built around your exact workflows, terminology, and business rules. There are no features you don't need and no workarounds for features you do. Over time, custom software costs less than forcing your team to adapt to tools that were never designed for how you operate.

Can you build a multi-tenant SaaS platform?

Yes. We have direct experience building multi-tenant SaaS with Supabase and Next.js, including row-level security, tenant isolation, role-based access, and AI-powered features. Our own internal tools are built on this stack, so we understand the architecture deeply. We can take you from MVP to production-ready platform.

Working together & after launch

Can you integrate with our existing tools and systems?

Yes. If your system has an API, we can connect it.

  • Custom API integrations with tools like Xero, Stripe, HubSpot, Klaviyo, DocuSeal, and Monitask.
  • MCP servers, so AI agents can plug into your existing stack.
  • Integration architecture is scoped during the planning phase.

Further reading: how we connect AI agents to our own business tools

Do you offer ongoing development after launch?

Yes. Most of our web app clients continue working with us after launch for new features, bug fixes, and scaling. Custom software is never truly done. We offer retainer arrangements that give you dedicated development time each month so your platform keeps evolving with your business.

Let’s replace the busywork with software.

Tell us what your team does manually today. We'll show you what it looks like as a custom web app. We reply within one business day.

Book a discovery call

30-minute call. We reply within one business day.

Custom software we build

SaaS platforms, internal tools, custom CRMs, wholesale portals, and AI agents: custom software scoped around how your business works, built to scale.

SaaS platforms

  • Full-stack builds for SaaS founders
  • Auth, billing, production-ready frontend

Multi-tenant SaaS

  • Tenant isolation, row-level security
  • Role-based access, AI-powered features

Internal tools

  • Admin panels, dashboards, ops tools
  • Replace the spreadsheets you’ve outgrown

Internal CRMs

  • Tailored to your sales workflow
  • Integrated with the tools you already use

Wholesale platforms

  • B2B ordering with custom pricing
  • Inventory sync, trade accounts

AI agents

  • Agents with memory and feedback loops
  • For support, sales, ops, and research
  • Claude
  • OpenAI
  • MCP

What’s included in a web app project?

The whole project, from mapping your workflow to deployment and monitoring.

  • Workflow mapping & scoping

    Your workflows, user roles, and every feature documented before we write code.

  • Architecture & database design

    Schema, API structure and the technical plan, reviewed and approved before build.

  • UI design in Figma

    Screens designed and agreed up front, so the build holds no surprises.

  • A production-grade stack

    Built on Next.js and Supabase, with auth, real-time data and row-level security included.

  • Integrations with your tools

    Custom API connections to systems like Xero, Stripe, and HubSpot, scoped in planning.

  • Security & access control

    Role-based access and tenant isolation designed in from the start, not bolted on.

  • Working software early

    Weekly demos through the build, so you see it running and steer as it takes shape.

  • Deployment & monitoring

    Production deployment with monitoring in place, and support to keep shipping after launch.

  • Every item above is scoped in detail and quoted before development starts.

    Book a discovery call

Why build with Pinecone Agency

We design and build the websites and software growth-focused businesses run on: made for measurable growth, shaped around the way you work, and refined in every detail.

  • No lock-in

    If you ever bring development in-house or change teams, everything hands over cleanly.

  • Working software early

    Weekly demos from the first build week, so you watch it take shape and steer it, instead of waiting for a reveal.

  • We run on this stack ourselves

    Our own internal tools are built on Next.js and Supabase, so we live with the architecture we recommend.

  • Scoped so nothing surprises

    Every feature documented before code, and every project quoted before it starts, so you know the cost and the feature list up front.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations.
Bryan Smith Redline Cyber Security
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • No lock-in

    If you ever bring development in-house or change teams, everything hands over cleanly.

  • Working software early

    Weekly demos from the first build week, so you watch it take shape and steer it, instead of waiting for a reveal.

  • We run on this stack ourselves

    Our own internal tools are built on Next.js and Supabase, so we live with the architecture we recommend.

  • Scoped so nothing surprises

    Every feature documented before code, and every project quoted before it starts, so you know the cost and the feature list up front.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30-minute call. We reply within one business day.
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us: real projects, real results

5.0 18 Google reviews

  • The team at PineCone Agency delivered a fantastic website for us, combining highly responsive service with the flexibility to adapt to our needs. Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.

    Steve Blunt Filenote.ai

  • Working with Pinecone Agency was an excellent experience from start to finish. The new website has transformed how we communicate the Forget Me Not® platform — it’s clearer, more intuitive, and far more aligned with our brand. We’re already seeing stronger engagement from visitors, and the site has become a real asset in our sales conversations

    Amruta Katkar Forget Me Not

  • Working with Richard and the Pinecone team was awesome. They helped us redesign our ecommerce site from the ground up and worked closely with us on conversion rate optimisation and the results spoke for themselves. If you're looking for a team that knows ecommerce inside and out and can turn that knowledge into real results, these are your people. Highly recommend.

    Aditya Patel

  • Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →

  • We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant

  • Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →

  • We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard’s professionalism and reliability made the entire experience seamless, and we’re thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship

  • Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
    View the Redd Summit Advisors case study →

  • I’m a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I’d have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn’t recommend him enough. He’s a keeper, for sure.

    Dean Friske Friske

  • Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard’s attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security

  • Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch

  • Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch

  • I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we’re now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →

  • We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists