Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs.Incredibly accommodating.
Tim Zafir

Ecommerce web design that sells

Custom online stores on Shopify and Foxy.io. Built to sell, convert, and scale with your business.

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A clear scope, platform recommendation and timeline. We reply within one business day.

★★★★★ 5.0 on Google See reviews

Our services

Design, development, SEO and AI. Pick the one you need and see how we do it.

Trusted by brands across Australia & beyond

  • The Leadbeater Hotel
  • Forget Me Not
  • Catch
  • Redline Cyber Security
  • Libertas
  • Southside Engineering
  • NexQloud

Built around how your customers buy

Every page, product layout and checkout step is designed around how your customers shop, so there is less friction between first visit and purchase.

  • Product pages: built to sell, not just show
  • Checkout: fewer steps, fewer drop-offs
  • Post-launch: optimised on real data
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★★★★★ “They really listened to what we needed and made it happen.” 5.0 on Google See reviews

Nadia Estrada, Surplus Giant Read more reviews

How do you build an online store?

In four stages: we audit your catalogue and customer journey, design product pages and checkout in Figma for your sign-off, build on the platform that suits your catalogue, then test devices and payments before launch and keep optimising on real data.

  1. Discovery and strategy

    We audit your catalogue, customer journey, and competitors. Then we plan the store structure, navigation, and checkout flow.

    • Catalogue and journey audited
    • Competitors reviewed
    • Store structure planned

  2. Design and UX

    Product pages, collection layouts, and checkout designed for conversion. Every screen reviewed and approved in Figma before build.

    • Product pages designed to sell
    • Checkout flows that convert
    • Approved in Figma before build

  3. Platform build

    Developed on the right platform for your catalogue (Shopify, Foxy.io or a custom build), sized to your integrations and growth plans.

    • Shopify, Foxy.io, or custom
    • Chosen for your catalogue
    • Integrations connected

  4. Launch and optimise

    Testing across devices, payment gateway checks, and launch. Post-launch, we monitor performance and optimise based on real data.

    • Devices and payments tested
    • A clean, monitored launch
    • Optimised on real data

PageSpeed Insights scores of 84 to 98 on phones and 100 on desktop for our homepage and service pages (20 Oct 2026).

Recent ecommerce work

View more case studies

Ecommerce FAQs

The questions we hear before an ecommerce build: platform choice, payments and checkout, migrations, and the support that keeps a store selling.

Still have a question?

Book a discovery call

Cost & timelines

How much does an ecommerce website cost?

It depends on your catalogue size, the platform and the features you need, such as wholesale, subscriptions or integrations, so every store is quoted individually. After a discovery call you'll get a clear estimate on cost and timeline before anything starts.

How long does an ecommerce build take?

It depends on catalogue size and complexity. Simpler stores with fewer products move faster. The timeline accounts for discovery, design, development, product upload, payment testing, and QA. We set milestones upfront so you always know where the project stands.

Platforms & payments

Which ecommerce platform is right for my business?

It depends on your catalogue size, business model, and integration needs.

  • Shopify: large catalogues, wholesale channels, or subscription models.
  • Foxy.io: smaller catalogues integrated into a content-led site.
  • A lightweight custom build: content-led brands with a smaller product range.
  • We recommend the best fit during your discovery call.
Should I use a Shopify theme or go custom?

It depends what your store needs to do. A customised theme is often the fastest, most cost-effective route for a straightforward catalogue. Custom design earns its keep when your brand, catalogue, or buying flow doesn't fit the template. We'll tell you honestly which side of that line you're on.

How do you handle payment processing and checkout?

We integrate with Stripe, Shopify Payments, PayPal, and other major providers depending on your platform and region.

  • Checkout flows optimised for speed and minimal friction.
  • Shipping rules, tax calculations, and post-purchase flows configured in every build.
  • Everything tested across devices before launch.
Can you migrate my existing store to a new platform?

Yes. We plan it carefully to keep downtime short and protect your search rankings.

  • Products, customer records and order history moved where the platforms allow it.
  • SEO equity preserved through 301 redirect mapping and metadata transfer.
Can you build a wholesale or B2B store?

Yes. We build B2B storefronts with trade-specific pricing, bulk order forms, customer account portals, and integration with inventory or ERP systems. Shopify has strong native wholesale features, and we extend them with custom development where needed. Every wholesale build is built around how your trade customers order.

Running the store

Can I manage products and content myself?

Yes. That's the point of building on the right platform. You'll be able to add products, update pricing and imagery, and publish content without touching code, and we hand over with training so your team is confident from day one. If you'd rather hand it off, we can look after updates and campaign pages.

Do you handle SEO for online stores?

Yes, the foundations come with every build: clean structure, fast pages, sensible metadata and redirect mapping when you're migrating, so existing rankings are protected. For ongoing growth, such as keyword strategy, content and authority building, our SEO and growth service picks up where the build leaves off.

Do you offer ongoing support after the store launches?

Yes. We offer post-launch support for product updates, design changes, new features, and performance monitoring. We can stay on a retainer for seasonal updates, campaign pages and conversion work. We stay on as your ecommerce partner, not just your build team.

Let’s build a store that sells.

Let's talk about your products, your customers, and how to build a store that works for both. We reply within one business day.

Book a discovery call

30-minute call. We reply within one business day.

Online stores we build

Shopify stores, DTC and wholesale, subscription commerce, and store migrations: ecommerce web design shaped around how your customers buy.

Shopify development

  • Custom builds and theme work
  • For large catalogues and wholesale

DTC stores

  • Custom product pages, quick checkout
  • An experience customers come back to

Wholesale & B2B stores

  • Trade pricing and bulk ordering
  • Account management for trade customers

Subscription stores

  • Boxes, memberships, replenishment
  • Automated billing and self-service

Store migrations

  • Products, customers, and orders moved
  • Redirects protect your SEO equity

Lightweight & content-led stores

  • Foxy.io in a content-led site
  • Right-sized for smaller catalogues

What’s included in an ecommerce build?

Everything from store strategy to launch, and the optimisation after it.

  • Store strategy & discovery

    Your catalogue, customer journey, and competitors audited before anything is designed.

  • Conversion-first design in Figma

    Product pages, collections and checkout designed for conversion, and reviewed before build.

  • The right platform for your catalogue

    Shopify, Foxy.io or a custom build, recommended on catalogue size and growth plans.

  • Payments, shipping & tax configured

    Stripe, Shopify Payments, or PayPal, with shipping rules and tax set up as part of the build.

  • Trade & subscription features

    Wholesale pricing, bulk ordering or recurring billing, where your model needs them.

  • SEO-safe migrations

    Moving platforms? Products, customer records, redirects and metadata moved where the platforms allow it.

  • Device & payment QA

    Tested across devices and payment gateways before a single customer sees it.

  • Launch & post-launch optimisation

    We launch, monitor real performance, and keep optimising on what the data shows.

  • Every item above is scoped around your catalogue and quoted before anything starts.

    Book a discovery call

Why build your store with Pinecone Agency

We design and build the websites and software growth-focused businesses run on: made for measurable growth, shaped around the way you work, and refined in every detail.

  • Shopify, Foxy.io or custom. We recommend what fits your catalogue and model, never what’s easiest to resell.

  • The people who design your store build it too, so what you approve in Figma is what goes live.

  • We stay on for seasonal updates, campaign pages and conversion work after launch.

  • If you ever move on, everything is handed over cleanly.

Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
Incredibly accommodating in our very particular needs.
Tim Zafir Humdrum
Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.
Steve Blunt Filenote.ai
Made sure to walk through the process so we learned and understood what we were doing and why.
Uri Pearl Catch
5.0 on Google
Made a website that not only looks great but we’re now getting more visits and leads through it.
Stevan Minzatanu Southside Engineering
5.0 on Google

  • The right platform for you

    Shopify, Foxy.io or custom. We recommend what fits your catalogue and model, never what’s easiest to resell.

  • Design and build, one team

    The people who design your store build it too, so what you approve in Figma is what goes live.

  • Partners, not just builders

    We stay on for seasonal updates, campaign pages and conversion work after launch.

  • No lock-in, ever

    If you ever move on, everything is handed over cleanly.

Get in touch

Tell us about your project, or just say hello. Book a call below, or .

  • 30-minute call. We reply within one business day.
  • Honest advice on where we can help
  • A clear sense of your next steps

Pinecone Agency Reviews

See what our clients say about working with us: real projects, real results

5.0 18 Google reviews

  • The team at PineCone Agency delivered a fantastic website for us, combining highly responsive service with the flexibility to adapt to our needs. Their design ideas were exceptional, and we couldn’t be more pleased with the outcome.

    Steve Blunt Filenote.ai

  • Working with Pinecone Agency was an excellent experience from start to finish. The new website has transformed how we communicate the Forget Me Not® platform — it’s clearer, more intuitive, and far more aligned with our brand. We’re already seeing stronger engagement from visitors, and the site has become a real asset in our sales conversations

    Amruta Katkar Forget Me Not

  • Working with Richard and the Pinecone team was awesome. They helped us redesign our ecommerce site from the ground up and worked closely with us on conversion rate optimisation and the results spoke for themselves. If you're looking for a team that knows ecommerce inside and out and can turn that knowledge into real results, these are your people. Highly recommend.

    Aditya Patel

  • Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.

    Tim Zafir Humdrum
    View the Humdrum case study →

  • We had an amazing experience working with Pinecone Agency! They were very responsive, professional and the end product is great. They really listened to what we needed and made it happen. Highly recommend.

    Nadia Estrada Surplus Giant

  • Pinecone redid our company website and it was a truly seamless, collaborative, and fun process! Our website is beautiful, functional, and already generating more business. I could not recommend Pinecone enough! Richard and the team are simply the best.

    Jenny Collins Alum Works
    View the Alum Works case study →

  • We had an outstanding experience working with Pinecone Agency on our recent Webflow project, with Richard as our point of contact. The team was fairly priced, demonstrated excellent communication throughout the process, and delivered everything on time. Richard’s professionalism and reliability made the entire experience seamless, and we’re thrilled with the final result. Highly recommend Pinecone Agency for anyone needing a top-notch Webflow project!

    Spencer Bunting The Photo Mentorship

  • Richard and his team have been essential partners for our organization. Not only did they rebuild our site to match our updated branding, they have implemented custom code solutions and been creative partners on new web projects. They work quickly, efficiently, and provide immense value to our team at RSA. I am grateful we found Pinecone Agency!

    Sydney Ward Redd Summit Advisors
    View the Redd Summit Advisors case study →

  • I’m a sole trader who built my own site using Webflow — but I was concerned about how that would impact my SEO when I transitioned from my old site. Richard at Pinecone helped me sail what I expected to be a turbulent sea as if it was a calm lake with a pleasant breeze at our backs. Generous with his knowledge, he outlined all the steps I’d have to take, explaining clearly the process at each juncture and then jumping in when either my lack of time or technical know-how got the better of me. A true partner who places the needs of the customer first and foremost in the process, and is as personable as he is knowledgable, I couldn’t recommend him enough. He’s a keeper, for sure.

    Dean Friske Friske

  • Working with Pinecone Agency, and especially with Richard, was an exceptional experience. Their expertise in web design services truly shone through every step of the process. Richard’s attention to detail, creativity, and commitment to understanding my needs led to a top-notch website that exceeded my expectations. The support provided was outstanding, ensuring a smooth and satisfying project completion. I highly recommend Pinecone Agency for anyone looking for superior web design services.

    Bryan Smith Redline Cyber Security

  • Building a website with Pinecone felt more like a team project than a client-contractor relationship. They listened to our ideas, collaborated on every decision, and gave us an outstanding final product. Would definitely use them again on the next project.

    Daniel Greenblum Catch

  • Very professional and detail oriented. Made sure to walk through the process so we learned and understood what we were doing and why. I would absolutely hire them again to design and build my website.

    Uri Pearl Catch

  • I reached out to Pinecone Agency late last year to discuss building a new website for my company, Southside Engineering. From the very start, they knew their stuff and were professional and easy to work with. They captured our brand perfectly and made a website that not only looks great but we’re now getting more visits and leads through it! I highly recommend them.

    Stevan Minzatanu Southside Engineering
    View the Southside Engineering case study →

  • We first worked with Richard in 2019 to develop and design our website, and have seen consistent SEO results, and consistent quality service from Pinecone. They are super easy to communicate with, and great at coming back to us with the specialised requests and additions we have.

    Vienna Bradley Raida Artists