Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular build requirements.Incredibly accommodating with our build.
— Tim Zafir

Designing an NDIS website that translates human-first disability support into a human-first digital experience

Case study

Humdrum

Humdrum is a registered NDIS provider in Western Australia helping people with disabilities access support services on their own terms. Their platform is built around flexibility and independence. Their website needed to match that. We redesigned it from the ground up: a distinctive visual identity, four clearly separated user journeys, and a fully automated pricing and content system.

  • The Humdrum website shown together on desktop and mobile — the illustrated bush-scene homepage with its scattered HUMDRUM lettering and wizard on a broomstick in a browser window, with the responsive mobile homepage on a phone in front.
  • The Humdrum homepage open on a MacBook resting on a dark leather sofa, its teal hero showing the underlined SUPPORT WORK headline behind a cluster of role tags — Fixer, Coach, Wingman, Cleaner — above the registered NDIS Provider intro line.
  • The Humdrum Simple Session Management section on a MacBook sitting on a beige woven sofa, showing the Book as You Go, Schedule and Last Minute Fill cards with their team-member, roster and replacement-picker panels.

Overview

Client
Humdrum
Industry
Disability Services
Location
Perth
Services

In their words

Richard and the crew from Pinecone Agency were incredibly accommodating in our very particular needs. Every step was met with enthusiasm, awesome communication and passionate creativity. They have continued to check in and nurture our digital presence. Highly recommend.
Tim Zafir Humdrum

The challenge

Humdrum’s original website had real personality — it stood out from the sea of beige, corporate NDIS providers. It felt like Humdrum. But everything under the hood needed fixing. The site was slow, not properly responsive, had no SEO foundation, and maintaining it was a drain. As the business grew, manual pricing updates every time NDIS rates changed became unsustainable. The four different audiences — Participants, Support Workers, Therapists, and Co-Residents — all arrived at the same page with no clear path forward.

Humdrum wanted it rebuilt properly without turning it into an endless internal project.

The brief was simple: keep what makes Humdrum Humdrum. Fix everything else.

  • The Humdrum pricing page on an iPhone angled among dark volcanic rocks — the illustrated harbour-side Pricing scene in the platform’s hand-drawn style.
  • The Humdrum mobile homepage on an iPhone set upright between dark rocks — the illustrated forest scene above the HUMDRUM wordmark.

Our approach

  1. Strategy

    The strategic challenge was clarity — four different user types served from one platform.

    • Participants, Support Workers, Therapists and Co-Residents each have different goals, questions and hesitations
    • The content architecture gives each group a clear entry point
    • Each journey is designed specifically for that group’s needs

  2. Design

    Keep what makes Humdrum Humdrum — warmer and more human than the sea of beige, corporate NDIS providers.

    • Their distinctive, irregular aesthetic carried into a web experience that feels true to the brand
    • Distinctive without being inaccessible, expressive without being confusing
    • Clear visual separation between the four journeys without fragmenting the brand — a site that looks like Humdrum and no one else

  3. Development

    Built in Webflow with two priorities: automated content management and seamless third-party integration.

    • A CMS for services, events, training sessions and blog content — all editable without developer help
    • A dynamic pricing table connected to Bubble via API for live NDIS pricing, with a manual fallback
    • Schema markup, semantic HTML and responsive design across every device size
  • The Humdrum Support Work page — flexible NDIS support with choose-your-team-and-rates options, one of the four audience journeys.
  • The Humdrum platform page mid-scroll, showing the grassroots community-led technology section and the platform features that follow it.

Technical deep-dive

  • Automated pricing via Bubble API

    NDIS rates change weekly — before the rebuild, every change meant a manual pricing update.

    • A dynamic pricing table connected directly to Humdrum’s Bubble platform via API
    • When rates change, the site updates automatically
    • A fallback mechanism ensures pricing is never outdated
  • CMS for multiple content types

    Four content types, each with structured fields and layout templates.

    • Services, events, training sessions and blog posts
    • The Humdrum team publishes independently, without developer help
    • As new programmes are added, the CMS grows with the platform
  • Multi-audience UX architecture

    One website for four audiences, each needing different things from the same platform.

    • Participants, Support Workers, Therapists and Co-Residents
    • Every navigation decision, page structure and CTA reviewed against one question: does this serve the right person at the right moment?
  • Analytics & behaviour tracking

    Google Analytics, Microsoft Clarity and Google Tag Manager, configured from launch.

    • Heatmaps and session recordings show how each audience type navigates the site
    • Ongoing visibility into what’s working — the platform keeps improving long after handover

Results and impact

The changes were felt quickly — not just in how the site looked, but in how the business related to it.

Same Humdrum — sharper, faster, and built to last. A platform that communicates clearly, works on every device, and runs itself. People get it quicker, the team spends less time on manual updates, and the site finally feels like the business it represents.

Visitors immediately understand what Humdrum offers and whether it’s right for them. Each audience — Participants, Support Workers, Therapists, and Co-Residents — arrives and knows exactly where to go, with less confusion and fewer dead ends.

The rebuilding process also forced clearer decisions about how Humdrum shows up as a business. Clarifying the message for four different audiences, refining the brand, and working through what Humdrum stands for — that work carried into every part of how they operate.

Key takeaway

Humdrum built something with personality, warmth, and a clear point of view about how disability support should work. The challenge was not whether the brand had something to say. The challenge was getting the website to say it properly.

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