The sites a property group runs beside its main brand
Gallery Group is a South East Queensland developer and builder. Its main site carries the group, but the projects that need their own voice get their own sites. Pinecone Agency designed and built the Libertas site, and we look after the Kings Forest Collection site.
Overview
The challenge
A property group runs on more than one website. The group site speaks for the business as a whole, while each development and venture has its own audience, its own tone and its own reason to exist.
Gallery Group gives the projects that outgrow a page on the main site their own sites. A disability accommodation venture and a master-planned neighbourhood in the Northern Rivers each ask for something different from a visitor, and each needs to turn interest into an enquiry the team can act on.
Our approach
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Libertas
A calm, participant-first site for the group’s NDIS registered Specialist Disability Accommodation venture, designed and built by Pinecone Agency.
- A single-page Webflow site
- Property listings held in the CMS, so the team could manage them in-house
- Values, services and real homes put front and centre to build trust
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Kings Forest
Ongoing care of the Kings Forest Collection site, a neighbourhood of terrace homes in the Northern Rivers.
- Enquiry, trade and referral partner forms, with spam protection
- "Register your interest" enquiries sent straight to the group’s Salesforce
- Brochure, price list and stage status updates as each release sells
Technical deep-dive
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One group, several voices
Each site speaks to its own audience, so the group site never has to bend to fit a project.
- Libertas was designed to be warm, plain and easy to use
- Kings Forest leads with its releases, and our care work keeps pace with each one
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Enquiries the team can use
Each site has one job: to start a conversation with a buyer or a participant.
- Kings Forest forms post to Salesforce, with consent options and spam filtering tuned over time
- Libertas was built on the Webflow CMS, so the marketing team could update listings and content without us
Key takeaway
A property group doesn't need one website. It needs a partner who can build a site in a venture’s own voice when it deserves one, and keep the group’s sites running once they are live.
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